What is the job of an Account Planner?

Account Planner Job

Definition of an Account Planner:

The account planner is responsible to creates, developing, and maintaining clients’ accounts to increase sales and make them profitable. An account planner’s task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market’s status, and offer suggestions on how to improve. The account planner should be creative and able to think around problems, rigorous and logical thinker, and have strong presentation skills.

Responsibilities of an Account Planner: 

There are mentioned responsibilities of account planner resumes representing typical tasks they are likely to perform in their jobs.

  • Direct inbound or outbound logistics operations, similar to transportation or warehouse activities, protection performance, or logistics quality management.
  • Guide product planning activities ranging from developing and revising product schedules, forecasting trends and client demand, and managing logistics.  
  • Redesign website and lead all online advertising efforts such as paid search, SEO, blogs, and data feeds. 
  • Develop templates for RFPs to simplify the process and ensure thickness, coordinate vendors’ responses, and analyze results. 
  • Liaise between customer directors, client business unit heads, and different departments; facilitate communication and enhance customers’ satisfaction.

Education and Training: 

Educational requirements and certifications are an important part of scoring your first job. If you have done a specific specialization in any field of your interest. You must know what kind of educational requirements you need to fulfill to score this job. That is why we are also providing you with complete detail of the academic qualifications that you need to achieve before applying for this job.

Most account planners have at least a bachelor’s degree in advertising, business, marketing, or similar fields. The account planners typically have extensive experience in the ads and marketing industry and may have worked in a supervisory role.


Nowadays companies may skip the educational requirements in some cases, but the skill requirements for jobs like this are not negotiable. Companies pay a large sum of money to people who may not have any relevant subject studies. But, what they do have is the required skill set. This is the ongoing shift of requirements happening in the world. However, if you don’t have the skills required to be an account planner. That’s fine. Because we will tell you the basic requirements so that you can work on them to develop a good skill set and earn a reputable amount of money. So, let’s start by looking at the most common and highly demanded skill requirements for this designation.

  • Good business planner skills
  • persuasive and diplomatic skills
  • Prospecting and negotiation skills
  • Strong Self-confidence
  • Strong computer skills
  • Product knowledge and presentation skills
  • Excellent client relationships
  • Motivation for the sales
  • Excellent negotiation skills
  • Excellent presentation skills
  • Must have excellent listening as well as spoken ability
  • Excellent verbal and written communication skills 
  • Demonstrated capability to effectively handle the multiple tasks
  • Smart appearance and professional manner
  • Attention to the details


The national average payment of an account planner is $63,000 per year in the United State. So; they can earn $4,000 per month. The payment ranges can vary widely depending on so many important factors, including education, certifications, additional skills, and the number of years you have spent in your profession.


As we have completed our discussion about the account planner designation. We informed you about the various aspects anyone needs to know while they are looking for jobs. We think it is our righteous duty to provide our readers with the most authentic and valid information. So, we told you about aspects such as basic definition, responsibilities, education & certifications, skill requirements, and salary. Now, it is time for us to show you the last and the most important information you require to start your path as an account planner.

Where to get Employment! This is one of the most important questions left for us to answer. So, the answer is that you can seek employment via any online job searching platform. These include many job searching platforms such as indeed, jooble, and a few others. You can also build up a linked profile and get started with sending connection requests to as many recruiters as you like. However, if you want to keep things simple and don’t want to worry much about the headache of finding the best opportunity for yourself. Akandle! Yes, we are here for you. Firstly, visit the main page of akandle. Then type in the job designation and select location. Hit Enter. Follow the simple steps and find the best opportunity right on your doorstep. It’s that simple.

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